A heartfelt thanks should be given to Donald Murray and Martyn Pollock for setting up a fat free, and subsequently guilt free, dessert in the form of scrumptious frozen yogurt known as FRAE.
It goes beyond being guilt free, actually as due to some of the flavours and toppings being super high in anti-oxidants – green tea flavour yogurt topped with blueberries and granola to name one combination. Good news people – you are actually better off for eating it.
No wonder it’s appealing to the fash-pack society then who’ve secured FRAE as their frozen yogurt of choice backstage at London Fashion Week.
Handling social media for FRAE required an open mind to figure out how to keep frozen yogurt relevant when temperatures were dropping outside. Changing people’s thought patterns to eating it all year round was going to be a challenge. But one that Grape has stepped up to, designing a campaign that has just started to be implemented by profiling events around the stores to show FRAE’s involvement in the local hip communities that they serve as well as focussing on fashion trends to entice London’s ever changing fashion scene to follow suit.
With the launch of FRAE machines being installed at Fashion’s top magazines as well as the upcoming opening of the much anticipated Boxpark store, all is good in frozen yogurt land. Oh and did we mention the hot toppings to get you through the winter months? Apple crumble is up – we’re well on the way to FRAE.