We love some of the kooky and creative ways that brands celebrate reaching a social media milestone and this week’s favourite comes from the big kids over at Top Gear.
Their achievement is reaching a whopping 10 million fans on Facebook and in typical Top Gear style, the celebration is, of course, elaborate and way over the top… But isn’t that why we love them?
Top Gear were never going to let something as impressive as 10 million people worldwide openly protesting their adoration for the programme pass by without some kind of celebration/explosion. They’ve even been asking fans what it is they would like to see them do to mark the occasion, causing thousands of people to comment and pitch 7,832 different ideas, all more ridiculous than the next. But, given the historical favourites of the programme, many suggestions included caravans and some form of wanton destruction.
We’ll let you watch the video to see for yourself.