Gordon Lott, Head of Group Sponsorship & Olympic Marketing, Lloyds Banking Group, has predicted that Twitter will be the “unofficial news service of the games”, whilst stating that Facebook and Twitter will also play a “big role”.
This comes after The Socialympics, led by communications company, Engine, provided a discussion platform to assess how social media will impact on London 2012. It was hosted by Synergy’s CE, Tim Crow.
The panel, that consisted of key personnel for the games, concluded that athletes should be encouraged to tweet throughout the games, but Hugh Chambers, Chief Commercial Officer of the British Olympic Association (BOA), warned, “Performance comes first, therefore it’s absolutely crucial that the athletes are not distracted by anything such as social media.”
On the panel:
Hugh Chambers, Chief Commercial Officer of the BOA
Gordon Lott, Head of London 2012 Partnership and Sponsorship, Lloyds TSB;
Alex Miller, Chief Executive of digital agency Jam;
Chris Tomlinson, Olympic Long Jumper
Paul Kelso, Chief Sports Reporter at the Telegraph.