After taking a networking nosedive into the depths of the internet pool, MySpace could be making a massive comeback and has revealed this week that they have gained one million new users in just one month.
The revamped social site claims to have “an average of 40,000 new registrations daily” and puts the recruit influx down to its new Myspace Music Player that was launched in December, as well as its link up with networking rivals, Facebook and Twitter. There is now a handy Facebook app allowing users to log in with their existing Facebook details.
With people preferring the clean look of Facebook, MySpace rapidly lost popularity: in March 2011, 10 millions users left the site. The numbers now stand at 25 million and the people at the top have every confidence that it’s on the up.
“The numbers tell an amazing story of strong momentum and dramatic change for Myspace,” company CEO Tim Vanderhook said. “And the one million-plus new user accounts we’ve seen in the last 30 days validates our approach.”
Newscorp bought MySpace at its peak for $580 million and sold it to the current owners, Specific Media, in June last year for $35 million. They plan to continue driving it’s reputation for music, harbouring 42 million songs – as opposed to Spotify’s 15 million – and have announced that they will be working with Panasonic and delivering MySpace content to Panasonic flatscreens.
Do you think MySpace can get back to the forefront? We’d love to hear what you think!