Fashion week, what’s not to like? There’s beautiful girls in fabulous clothes, draped in stunning accessories, flatteringly lit, and there’s constant, fluid motion, mixed with the high drama and intensity of the fashion world. Up until now this decadence was saved for very few, those with contacts and money gushing out of their Chanel adorned ears.
However, since the digital revolution, things have changed. No longer are fashion shows for privileged eyes only and displayed for us general public six months later for pre-orders in impossible to find sizes. The internet has created a seismic shift in fashion, and we have a lot to thank it for.
Catwalk images, once saved for the glossy pages of magazines, weeks, if not months, after they were taken, are now posted on blogs, websites and shared through Twitter. The digital space has created a deeper connection between the buyers, fans and people who have a real interest, but perhaps not the wealth to do anything about it.
Channels such as Youtube have made fashion weeks accessible to the masses with behind the scenes videos and access to the bits magazines can’t quite show us. Online content has lifted the veil on what was a privileged experience, and in this digital age, broadcast news is accessible to whoever wants it.
Fashion weeks are no longer just trade shows, they are now digital masterpieces.