Burberry has been topping the list of UK brands on Facebook for over a year now and with the likes of Kate Middleton as followers, you couldn’t ask for much better publicity. When a pre-royal wedding Kate stepped out in a £650 flared Burberry Trench coat last year, it sold out in every size within 24 hours and Burberry’s site crashed from the traffic.
However Kate isn’t entirely to blame for Burberry’s astonishing success in the past year, and the brand aren’t ashamed to admit it. Playing down the influence of the young royal, Burberry are placing most of the credit with Facebook – the market-leading social network that has garnered the brand over 10 million online fans.
For such a respectable high-fashion brand to be so willing to entertain their fans through personalised posts, exclusive sneak peaks and incentives to keep in touch, Burberry are stepping away from the usually reserved reputation of similarly grand organisations. Their strong presence on social networks has helped Burberry appeal to a younger clientele, customers who are lovers of luxury and fit into the high-end tourist market.
Whilst royal representation is undeniably a winner, a personalised touch on a platform with over 800 million active users is a surefire way to get yourself loved and ‘liked’ by the public. Keep it up Burberry!