Forget T.V., alcohol and staying out late in the park, according to a new survey teens love social networks! 65% of 16-24 year-olds listed talking to friends on Facebook and Twitter as their favourite pastime, and with 25% of the 30 million Facebook users in the UK being between 18-24, that’s a lot of man-hours.
It may seem like a sorry state of affairs when a youngster admits to spending more time staring at a computer screen than playing outside, but from a marketing point of view the opportunities that this presents are endless.
TV companies are beginning to wise up to this trend of being social online and a number of shows have began to urge people to play along with shows via their websites. The Million Pound Drop is a great example of this, as since its launch people have played the online game over 11 million times.
And it isn’t just the youngsters that are sucked into the realm of social networks. The older generation are getting just as involved, with almost 1/3 of those aged over 55 admitting to logging onto Facebook and Twitter over turning on the television.
So what are you waiting for? Go check your Facebook!