Case Study
Sky Sports
Sky Sports tasked Grape with delivering the best performing ROI in comparison to traditional PPC advertising to drive as many boxing fans to the booking info page.
Grape utilised Facebook ASU units trafficking over 50 ad creative and target group combinations and constantly optimising to deliver the lowest possible CPC.
Utilising targeted ASU units added an extra audience by driving boxing, wrestling and sports fans among others to the booking page to compliment the users that were already searching for the information through traditional search engines.
Campaign Results:
Platform Used: Facebook
Campaign ad units: 55
Campaign Length: 5 Days
Highest performing ad unit: 0.21%
Overall campaign CTR : 0.08%
Overall campaign CPC: 0.199p
Grape Digital is a diffusion media company
