Case Study
Ministry Of Sound
The overall campaign objective was to identify and target Deadmau5 fans and relevant music fans and drive them to iTunes to purchase in the simplest way possible.
Grape targeted relevant engaging ad units to groups of people, constantly optimising to make sure that only the best ad and target group combinations continued to be served.
Users that clicked on the ad units would automatically open the album in iTunes and if logged in were just one click to listen and 1 click to purchase.
Campaign Results:
Platform Used: Facebook
Campaign ad units: 180
Campaign Length: 4 Days
Highest performing ad unit: 1.03%
Overall campaign CTR : 0.13
Grape Digital is a diffusion media company
